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THE LUMINEERS CONFIRMED FOR
FIRST-EVER SA TOUR
PRESENTED BY VIRGIN MOBILE SOUTH AFRICA. POWERED BY 5FM.
US folk-rock stars The Lumineers will make their South African debut this December when award-winning agency Seed Experiences, Virgin Mobile South Africa and 5FM bring the band to local stages.
They’ll perform at Cape Town’s iconic Kirstenbosch Botanical Gardens on 4 December and at Johannesburg’s Emmarentia Dam for a daytime concert on 6 December.
The Lumineers became a success story in their native US with their 2011 self-titled debut album. The album gave the band international recognition, selling over 3-million copies, and over 5,5-million single downloads of their debut single – and arguably the band’s most famous song to date – ‘Ho Hey’. The music video for ‘Ho Hey’ has already gained over 109-million YouTube views alone (http://youtu.be/zvCBSSwgtg4).
The band was nominated for both “Best New Artist” and “Best Americana Album” at the 2013 Grammy Awards and has played to sold-out shows all over the world, as well as taking to the stage at major festivals like Glastonbury, Redding, Leeds, Lollapalooza, Big Day Out and others on the US and European calendars.
Now The Lumineers will perform live for the first time in South Africa.
Their music has been described as classic and genuine, raw and unique. They mix flavours of folk, alternative rock, Americana and indie, cutting them with a rustic charm.
is a live favourite of the band’s and will be sure to get their South African fans singing along to the powerful chorus.
Virgin Mobile has again partnered with Seed Experiences to bring iconic music to South Africans. “Virgin Mobile believes strongly around creative expression through music, this is in our brand DNA. This is why we are thrilled to partner with Seed Experiences in bringing Indie and alternative music sensation The Lumineers to our shores this December. At Virgin Mobile we strive to create unique and memorable experiences for our fans and we aim to do just that at The Lumineers open air concerts in Cape Town and Johannesburg” says Jason Hair, Virgin Mobile Chief Operating Officer.
‘Ho Hey’, the chart-topping single that reached number one on the highly acclaimed 5FM Top 40, is just one of the songs by the Lumineers that 5FM loves. 5FM sees a natural fit with the Lumineers as their listeners are passionate not only about live music but also passionate about the Lumineers.
See The Lumineers live in South Africa. Presented by Virgin Mobile. Powered by 5FM. A Seed Experiences event.
An incredible supporting lineup will be announced soon, so stay close to Seed Experiences, Virgin Mobile SA and 5FM on Facebook, Twitter and Instagram.
The Lumineers tour details and tickets
4 December 2014
Kirstenbosch Botanical Gardens
6 December 2014
ISSUED BY ONE-EYED JACK ON BEHALF OF
SEED EXPERIENCES AND VIRGIN MOBILE SA
FOR MEDIA QUERIES AND INFORMATION CONTACT NATASHA GOOSEN NATASHA@ONE-EYEDJACK.CO.ZA | +2779 056 8625
About Seed Experiences
Seed Experiences is renowned for delivering world-class events to their fans. With John Newman Live in South Africa, DStv UB40 SA Tour, Vodacom In The City, Rocking the Daisies, Sowing the Seeds, Sonar Cape Town and Vic Falls Carnival still on the cards for the year, fans can only expect the best live music performances, great vibes and top production.
Past events include the Bastille SA Tour and Olmeca presents Mad Decent Block Party and the digital industry’s Bookmarks Awards amongst others.
Accolades include: Winner – Climate Change Leadership Award in the Small to Medium Business Category (2009 and 2010); Winner – Eco-Logic Award for Climate Change (2011); Finalist – Eco-Logic Award in Transport (2011); Finalist – Mail and Guardian Future Greening Awards (2012); Winner in the Bookmarks Awards (2013) Finalist in the Bookmarks Awards (2012); nominated in the ‘Best Music Festival’ category for the MK Awards (2012 & 2013); awarded the Highly Commended A Greener Festival Award (2012 & 2013); Winner – Eco-logic Awards in Transport (2012) and Winner – Eco-logic Awards in Recycling (2012).
About Virgin Mobile South Africa
Virgin Mobile South Africa was launched on 24 June 2006 as South Africa’s first and only Mobile Virtual Network Operator (MVNO) and is the foundation operation of VMMEA (Virgin Mobile Middle East & Africa). Virgin Mobile has ensured that innovation is hardwired into our business and has established itself as a dynamic and growing brand, which takes the core values of the global Virgin Group to heart. Virgin Mobile always gives the best to our customers – offering a range of simple, great value postpaid and prepaid packages. More value, more honesty, more service, more fun.
5FM is the entertainment powerhouse for youthful South Africans, offering the most popular contemporary music and entertainment. As a national Top 40 hit music radio station, 5FM is on the pulse of local and global music and content trends; thereby offering audiences access to, and an opportunity to be part of, the energy and dynamism of a fast changing youthful community. The irreverent but stylish brand personality is augmented by a line-up of on-air talent like no other in South Africa and is the primary source of music & lifestyle trends for a nation of cool and trendy young adults. 5FM = (Music)5[i.e. to the Power of 5]!
PUBLISHED BY DK EXPRESSIONS™